Privacy Policy

Last updated: 17 September 2026

Daynapper Ltd ("DayNapper", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit www.daynapper.com, purchase our products, contact us, sign up to our mailing list, leave a review, interact with us on social media or otherwise interact with DayNapper.

We process personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 ("PECR").

1. Who we are

Daynapper Ltd is the data controller responsible for your personal data.

Daynapper Ltd
Company number: 13575355
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

If you have any questions about this Privacy Policy or how we use your personal data, please contact us at:

hello@daynapper.com

We are not currently required to appoint a Data Protection Officer.

You also have the right to make a complaint to the Information Commissioner's Office ("ICO"), the UK's supervisory authority for data protection. You can find information about the ICO at www.ico.org.uk

We would, however, appreciate the opportunity to deal with your concerns before you contact the ICO.

2. What personal data we collect

The information we collect depends on how you interact with us.

Information you provide to us

When you place an order, contact us, subscribe to our mailing list, submit a review, enter a competition or otherwise communicate with us, we may collect:

  • Your name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Order and transaction details

  • Information contained in communications you send to us

  • Marketing preferences

  • Reviews, photographs, testimonials or other content you choose to provide

Payment information

Payments made through our website are processed using Squarespace Payments and its payment processing partners.

We do not ordinarily receive or store your full payment card details.

We may receive information such as payment confirmation, transaction reference, payment method and other limited information necessary to administer your order.

Technical information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Approximate geographical location

  • Time zone

  • Pages visited

  • Referring websites

  • Website usage information

  • Cookie and similar technology identifiers

Some of this information is collected through cookies, pixels and similar technologies. Please see our Cookie Policy for further information.

3. How we collect your personal data

We may collect personal data:

  • Directly from you when you place an order or contact us

  • When you subscribe to our mailing list

  • When you submit a review or other content

  • When you interact with our website

  • Through cookies, pixels and similar technologies

  • Through service providers who help us operate our website, process payments, fulfil orders, deliver products, communicate with customers or analyse website activity

  • Through advertising and social media platforms, where applicable and where permitted by law

4. How we use your personal data

We will only use your personal data where we have a lawful basis for doing so.

To process and fulfil your order

We use your name, contact details, delivery address and order information to process and fulfil purchases made through our website.

This may include sharing relevant information with our fulfilment provider, WePrep/Mintsoft, and our delivery provider, DPD, so that your order can be picked, packed and delivered.

Legal basis: Performance of our contract with you.

To process payments

We use information necessary to process payments and administer transactions through Squarespace Payments.

Legal basis: Performance of our contract with you and our legitimate interests in preventing fraud and protecting our business.

To provide customer service

We use your information to respond to enquiries, complaints, returns, refund requests, product questions and other customer service matters.

Legal basis: Performance of our contract, compliance with legal obligations and/or our legitimate interests.

To send service communications

We may send you communications relating to an order, including order confirmations, dispatch notifications, delivery information and important product or safety information.

These communications are not marketing communications and may be sent even if you have opted out of marketing.

Legal basis: Performance of our contract and/or compliance with legal obligations.

To send marketing communications

If you subscribe to our mailing list, we may send you information about DayNapper, including product news, launch information, offers, promotions, competitions and other updates.

Our email marketing is managed through MailerLite.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at hello@daynapper.com.

Legal basis: Consent, where consent is required by law.

To understand and improve our website

We may use analytics information to understand how visitors use our website and to improve our products, website, advertising and customer experience.

We use Google Analytics for this purpose.

Where required, we will obtain consent before using non-essential analytics technologies.

Legal basis: Consent where required and/or legitimate interests where permitted.

To measure and improve advertising

We may use advertising and measurement technologies provided by Meta and Google to measure the effectiveness of advertising, understand website activity and show relevant DayNapper advertising.

This may include the Meta Pixel and Google advertising technologies.

Where required, these technologies will only be used after you have provided the appropriate consent.

Legal basis: Consent where required and/or another lawful basis where permitted.

To administer reviews

We may use information you provide when leaving a review through our website or through Trustpilot.

We may use genuine customer reviews and customer-provided content to help other customers understand our products and to promote DayNapper.

For product safety

As a manufacturer and seller of a baby product, we may process customer and order information where necessary to investigate complaints, safety concerns, incidents, product defects or recalls, and to contact customers where necessary regarding product safety.

Legal basis: Compliance with legal obligations and our legitimate interests in protecting customers and maintaining product safety.

To comply with our legal obligations

We may use and retain information where necessary to comply with tax, accounting, consumer protection, product safety, regulatory or other legal requirements.

Legal basis: Compliance with legal obligations.

To protect our business

We may use personal data to detect and prevent fraud, misuse of our website, unlawful activity or other threats to our business and customers.

Legal basis: Legitimate interests and/or compliance with legal obligations.

5. Marketing communications

We will only send marketing communications in accordance with applicable marketing and data protection laws.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us at hello@daynapper.com

Unsubscribing from marketing communications will not prevent us from sending essential service communications relating to an order you have placed or other communications that we are legally required to send.

We may retain a record of your marketing preference or unsubscribe request so that we can respect your choice.

6. Cookies and similar technologies

Our website uses cookies, pixels and similar technologies.

Some are essential for the website to function, including shopping basket, checkout, security and other essential website functionality.

Other technologies may be used for:

  • Analytics

  • Website performance

  • Advertising

  • Advertising measurement

  • Understanding how visitors interact with our website

These may include technologies provided by Squarespace, Google and Meta.

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage your preferences through our cookie consent mechanism and through your browser settings.

Further information is available in our Cookie Policy

7. Who we share your information with

We may share personal data with trusted third parties where necessary to operate our business and provide our products and services.

These may include:

  • Squarespace, which hosts and operates our ecommerce website

  • Squarespace Payments and relevant payment processing providers

  • WePrep/Mintsoft, for warehouse management, fulfilment and order processing

  • DPD, for delivery of orders

  • MailerLite, for email marketing and customer communications

  • Trustpilot, where you choose to interact with our reviews service

  • Google, including Google Analytics and Google advertising services

  • Meta, including Facebook and Instagram advertising services

  • IT, hosting and cloud service providers

  • Professional advisers such as accountants, insurers and legal advisers

  • Regulators, government authorities or law enforcement where required by law

  • A purchaser or potential purchaser of all or part of our business

We require service providers processing personal data on our behalf to handle that information appropriately and only for authorised purposes.

We do not sell your personal data.

8. International transfers

Some of the service providers we use may process or store personal data outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that your personal data receives an appropriate level of protection, using applicable adequacy decisions, approved contractual safeguards or other lawful transfer mechanisms where required.

9. How long we keep your information

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information for:

  • Order and transaction records

  • Accounting and tax requirements

  • Customer service

  • Returns and refunds

  • Complaints and disputes

  • Product safety and traceability

  • Fraud prevention

  • Legal claims

  • Marketing preferences and suppression records

Different categories of information may therefore be retained for different periods.

When personal data is no longer required, we will delete it or anonymise it where appropriate.

10. Your data protection rights

Depending on the circumstances, you may have rights under UK data protection law including the right to:

  • Request access to personal data we hold about you

  • Ask us to correct inaccurate or incomplete personal data

  • Ask us to delete your personal data

  • Ask us to restrict how we process your personal data

  • Object to certain processing

  • Withdraw consent where we rely on consent

  • Request certain personal data in a portable format

To exercise your rights, contact hello@daynapper.com

We may need to verify your identity before responding to your request.

You will not normally have to pay a fee to exercise your rights. However, applicable law allows us in limited circumstances to charge a reasonable fee or refuse a request where it is manifestly unfounded or excessive.

11. Children's information

DayNapper products are intended to be purchased and used by adults for babies and children.

Our website is not directed at children and we do not knowingly collect personal data directly from children.

If you believe that a child has provided personal data to us, please contact us at hello@daynapper.com

12. Third-party websites

Our website may contain links to third-party websites, including social media platforms and other websites.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

13. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements or data processing practices.

The latest version will always be published on this page and will include the date it was last updated.

15. Contact us

Daynapper Ltd
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: hello@daynapper.com

Company number: 13575355

Last updated: 17 September 2026